This meme is relatable due to its depiction of internal conflict, a common human trait. While the one hermit stands on the left with no hood, he represents the logical side of your brain telling you to keep your jacket zipped because it is cold outside. However, the hermit standing on the right side of the image with the hood represents the more emotional side. This side advocates to keep the unzip in an attempt to show off your off fit. This image is the perfect representation of beauty is pain. Will you keep your jacket unzip and suffer through the cold in order to put your beautiful outfit on display? While the “logical” and “emotional” hermits are not inherently labeled, it is clear through the image because of the distinct black hood. I am able to clearly read this from the imagine because society has associated black hoods with a negative connotation. And while the choice to keep the jacket unzip is not an inherently bad choice, it may not be the smartest.
This meme is pretty straightforward and can be understood by a large audience. However, if anything, the individual must have the cognitive ability to understand action and consequences. For example, how leaving your jacket unzip will lead to you being cold, which is understand by most people over the age of 3.