Reading Journal 4 Joe Byun

“Inflation Has Hit Tenants Hard. What About Their Landlords?”

https://www.nytimes.com/2022/09/27/business/economy/landlords-rent-inflation.html

The headline as portrayed here shows the questioning of landlords’ position in inflation as a demonstration that the landlord is not always at fault here. Especially, from the beginning of the article, it shows two positions on how they “have enjoyed some of their best returns over the few years” but the case of Neal Verma’s company in ownership of 6,000 apartments begs to differ when it comes to the experimentation of the costs and that their expense has gone up 30 percent, in which case does not enlist any clickbait. Specifically, it mentions if people can afford to rent it, they can’t afford to release it. The article mentions how the margins have gone down with these quotes from other companies. Furthermore, it illustrates that these cost increases depend on the size of the companies whether it’s acquiring these apartments or being able to get in the amenities and other resources for maintenance of these homes. So, on top of the tenants’ wages and affordability, the aspect of location is drilled home as the presence of some cities had faster rent growth than remote locations. From the lens of the end of the article, it shows the appeal of logos saying that “Rents won’t rise at this rate for very much longer” an indication of stabilization of the income and specifically targets the landlord’s perspective so pathos in that regard. The author effectively makes their argument about the landlord’s situation.

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