For my artifact, I have chosen this Grey’s Anatomy ad. Grey’s Anatomy is an ABC show written by Dartmouth Alum Shonda Rhimes. This show follows protagonist Meredith Grey and her friends through the ups and downs of her surgical internship, residency, and fellowship at Seattle Grace Hospital. This advertisement shows the doctors of Seattle Grace in their scrubs and lab coats. However, that is all it shows. Other than “Grey’s Anatomy,” there is no text on the ad. The text is white and in plain font, but the word “grey’s” is larger than “anatomy,” and underlined in red. This is because the show’s protagonist is named Meredith Grey. The purpose of this ad is not to attract new viewers of the show, but to keep previous viewers engaged. No information is given in this ad about what Grey’s Anatomy actually is, only that it most likely involves doctors. This advertisement appeals to both ethos and pathos. Ethos involves the credibility of Shonda Rhimes and Grey’s Anatomy, because the show is well known enough that simply the name is enough to attract the attention of those viewing the ad. Pathos appeals to emotion, and in this case, attraction. All of the Seattle Grace doctors are extremely attractive, which sets unrealistic standards for men and women, as well as unrealistic expectations for doctors in general.