Library Resources for Summer Success

As you head off to your internship this summer, remember your librarians are here all summer and happy to help you with research recommendations and search strategies for your projects. You can get started with our internship toolkit. Remember that Emory database licensing agreements allow student usage for coursework, career exploration and personal enrichment. This…

7 Things to Do at the Library before You Graduate from the Bschool

So it’s finally safe to countdown the days to graduation. Congratulations! You’re almost to the finish line. But before you leave, here are some things you want to do at the library before you lose all your awesome student privileges! Check out a Business Kindle: There are over 150 business books, including bestsellers and career books….

This Day in Business History: McDonald’s Opens First Franchise

April 15, 1955: Ray Kroc opened the first McDonald’s franchise in Des Plaines, Illinois, having purchased the rights to franchise the restaurant across the country from the founders, Maurice and Richard McDonald.  To announce the grand opening, Kroc ran in add in the Des Plaines Journal, advertising “speedee service” and “plenty of free parking,” along with…

Congrats Graduates! Library Resources for Lifelong Learning

Congratulations on your graduation from the Goizueta Business School! The Business Library team has enjoyed working with you as a student and we look forward to continuing after graduation. As Goizueta Alumni, you will continue to have access to a select suite of library services and resources for your career research and lifelong learning needs. All…

This Day in Business History: Apple Inc. Is Founded By Steve Jobs and Steve Wozniak

April 1, 1976: College dropouts Steve Jobs and Steve Wozniak founded Apple Computers, Inc. The two wanted to make computers small enough for people to have in their homes and offices. Ever wondered how they came up with the company name? According to an interview that Wozniak did with Byte magazine in December 1984, he credited Jobs with…

This Day in Business History: Starbucks opens its first doors in Seattle

March 30, 1971: Well before Howard Schultz walked into the picture, a small coffee shop with a name inspired by Moby Dick opened its doors in Seattle’s Pike Place Market for the first time. What started as a humble coffee shop has boomed since then into a monolithic organization which leads the industry. Today, it…

This Day in Business History: Pan Am Airways Takes Flight

March 14, 1927: Initially designed to be just an air mail and passenger service operation between Key West, Florida and Havana, Cuba, Pan Am grew to be one of the most influential and innovative airline companies of the twentieth century. Within the same year of its launch as a mail carrier, the company was selected…

Goizueta Faculty Interview: Doug Bowman on marketing research trends and the skills today’s business school graduates need to have

Professor of Marketing Doug Bowman joined Goizueta Business School in 1999. Business Librarian Ann Cullen, a frequent collaborator of Professor Bowman for his marketing classes, interviewed Professor Bowman in January 2018. He shares his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better…

This Day in Business History: St. Valentine’s Day Becomes Big Business

February 14, 1913: Hall Bros. of Kansas City, MO (later known as Hallmark) offers its first valentine postcards. Two years later, a fire would destroy all of their inventory, forcing them to buy printing equipment to start mass producing their own valentine cards in 1916. No one knows the exact origins of the holiday, but it’s predecessors…

This Day in Business History: Apple Macintosh Goes on Sale

Jan 24, 1984:  The Apple Macintosh computer first goes on sale, featuring a graphical user interface and a mouse.  Two days prior to the sale, Apple announced the new computer’s launch via a dramatic ad during Super Bowl XVIII.  In the first three months after the launch, Apple sold over 5,000 Macintosh computers. The One Device: The Secret…