This Day in Business History: Happy Birthday Otis Elevator!

August 3, 1811: It’s the birthday of Elisha Graves Otis, born 205 years ago in Halifax, Vt. who found his inspiration while working in a Yonkers, N.Y., factory that needed to move heavy equipment to its upper floor. Using a hoist came with the risk of equipment crashing to the ground if the cable broke, so…

Goizueta Faculty Interview: Jagdish Sheth on Goizueta’s Successful MBA Experiments and the Importance of Giving Back (Part 2)

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography…

This Day in Business History: Happy Birthday, Milton Friedman!

July 31, 1912: Milton Friedman is born in Brooklyn, NY. Friedman, winner of the 1976 Nobel Prize for Economics, is best known for his scholarship on the free market economy and monetary policy, namely the quantity theory of money which states that the amount of money in circulation has a direct and proportional relationship to prices. Sources: Milton Friedman: A…

This Day in Business History: Ford’s Model A Goes to Market

July 23, 1903: The freshly incorporated Ford Motor Company sells its very first Model A, ushering in a new era of transportation for Americans. Having spent nearly all of its initial cash investment of $28,000 prior to its first sale, in less than two months, the company profited $37,000. Source: Ford Motor Company Website Read…

Goizueta Faculty Interview: Jagdish Sheth on Taking Leaps of Faith and Unlocking Human Potential (Part 1)

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography…

Executive MBAs “Wine Down” at Goizueta Business Library

On July 15, the 2017 cohort of Goizueta’s executive MBA program joined the librarians at Goizueta Business Library for drinks, snacks, and lively conversation. Unlike the traditional full-time students, the executive MBA candidates complete their programs in periodic intense on-campus experiences, some of them traveling from as far as Mexico, California, and New Jersey to attend….

Do You Pokémon Go? Goizueta Business Library is a PokéStop!

We just learned that Goizueta Business Library is one of nearly 200 PokéStops in the metro Atlanta area for the popular app game Pokémon Go! Released earlier this month by Niantic, Pokémon Go is a free location-based augmented reality game in which users search use their mobile device to track and catch animated characters from the popular Pokémon franchise….

Goizueta Faculty Interview: Sandy Jap Explains Frenemies and the Art of Building Trust

Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia.      GBL: You started out…

Goizueta Librarian Interview: Saira Raza Attends Red Bull Music Academy Bass Camp

Saira Raza, Goizueta Business Librarian, participated in the Red Bull Music Academy Bass Camp at the Bonnaroo Music Festival in Nashville, TN June 8-13, 2016.   GBL: Did you apply for this camp? SR: I was nominated by a fellow musician who is a regional representative of Red Bull Music Academy (RBMA). And then 19…

This Day in Business History: The FDIC Is Founded as a Provision of the Glass-Steagall Act

June 16, 1933: Following the failure of nearly five thousand banks in 1929, which promulgated the Great Depression, the Glass-Steagall Act was signed into law. As a provision, and the Federal Deposit Insurance Corporation was established to protect bank customers’ deposits in the event of future bank failures. Source: The Oxford Encyclopedia of American Business, Labor,…