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This Day in Business History: Facebook Is Founded

Feb 4, 2004: Facebook is founded by Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook.  By December 2004, 1M people were using Facebook.  The social media network now has 1.49 billion daily active users on Facebook...

This Day in Business History: Apple Macintosh Goes on Sale

Jan 24, 1984:  The Apple Macintosh computer first goes on sale, featuring a graphical user interface and a mouse.  Two days prior to the sale, Apple announced the new computer’s launch via a dramatic ad during Super Bowl XVIII.  In the first three...

Consumer Brand Data at your Fingertips

The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases.  Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the...