How will this help me?
Business Source Complete (BSC) includes thousands of business magazines and journals, focused on areas such as marketing, management, operations, finance, accounting, and more.
The sources will help you gain historical and forward-looking company, industry and market insights, which are valuable when conducting credible and competitive career and job research. By keeping informed about industry topics and trends, you will demonstrate to the interviewer you are knowledgeable and interested in key developments impacting your target company.
What are some key features?
- Full text of publications such as McKinsey Quarterly, Bloomberg Business Week, Journal of Marketing, and more.
- Market research reports such as the Barnes Industry & Market Reports cover industry establishments, sales & employment trends and industry for U.S. states and U.S. metropolitan areas.
- Fitch/Business Monitor Country Reports includes two country-specific reports focused on country risk and emerging markets. See our tips on How to find Industry Reports in Business Source Complete.
As a Goizueta alumni, you will have free, remote access to this database once you graduate. Please be aware that the licensed database for alumni, Business Alumni Edition, may not include all of content included in Business Source Complete. Learn more about accessing this and other alumni-licensed databases here.