If you saw a woman wearing pants while skiing today, you probably wouldn’t bat an eye, but you would have a century ago. Early female skiers often wore the same long, heavy skirts on the slopes that they wore in …
From the Slopes to the Streets: How Luxury Ski Fashion changed from 2000 to 2022
Luxury ski wear expanded in America throughout the 2000s, and continues to develop today. During the 2000s, brands created more ski wear, and showcased that through advertisements and celebrity endorsements. Luxury brands including Coco Chanel, Christian Dior, and Prada started …