Vivvix Snapshots of U.S. Spend for Companies and Brands

Vivvix is a database of U.S. advertising expenditures for companies and brands by channel (internet, TV, magazine, newspaper, radio, outdoor). While you can run custom searches using this platform, a great place to start is looking at a company or brand advertising snapshot to quickly understand its investment and strategy for ad spend. Company/brand snapshots Read More …

Find Sports Fan Data in Sports Marketing Analytics Database

SBRnet’s Sports Marketing Analytics database is a rich source of sports fan data, with information from approximately 6700 U.S. sports. The results measure the habits and behaviors of sports fans for 19 separate sports across 68 categories. To access the sports fan data, click Premium at the top of the page. FAN STUDIES Gathered twice Read More …

GlobalData Medical Devices: Newly Added Thematic Intelligence for Understanding and Anticipating Critical Issues and Threats

Emory Libraries recently added the premium Thematic Intelligence insights and data to the GlobalData (GD) Medical Devices database, a market research platform for the medical device industry and includes reports, news, company profiles, deals, and more. There are four thematic categories: Technology, Industry, Macro, and ESG. Click Themes at the top of the page to Read More …

GBL Shorts: Favorite Business Books with Ama Ampadu-Fofie

Welcome to our series: GBL Shorts – Favorite Business Books! We asked folks in the GBS Community to answer one very important question: “What is your favorite business book and why?” Ama Ampadu-Fofie offers a book from the Arbinger Institute that dives into leadership and self-deception. Take a look!   Want to read Ama’s book Read More …

This Day in Business History: Happy birthday, J.P. Morgan!

April 17, 1837: J.P. Morgan was a titan of American business. In the late 19th and early 20th centuries, his position and connections put him squarely in the middle of the development of American industry. Even today the name remains in the forefront of the global business financial world. John Pierpoint Morgan was born April Read More …

GBL Shorts: Library Questionary with Ama Ampadu-Fofie

Stephen Colbert’s Colbert Questionert has nothing on the business librarians when it comes to asking just the right questions to learn things about our Goizueta community that we never knew before! We are continuing our video series, GBL Shorts: Library Questionary with Goizueta’s Director of Diversity, Equity, and Inclusion, Ama Ampadu-Fofie. Take a look!

Sports Market Analytics Database: Source for Sports Fan Brand Studies

Since 2017, SBRnet, publisher of the Sports Market Analytics Database, has been conducting its proprietary consumer sports fan study twice yearly. These consumer surveys are conducted online among a representative panel of U.S. consumers ages 13 or older. Each respondent reports on their sports fan behaviors across specific professional and college sports during the previous Read More …

This Day in Business History: The Birth of the Commercial Typewriter

March 1, 1873: While the history of the development of the typewriter dates back to the 16th century, in the U.S., production on one of the first commercially made typewriters began on March 1, 1873 by E. Remington & Sons, known for manufacturing sewing machines.  Initially marketed under the name Sholes and Glidden Type-Writer for the Read More …