4th Annual Week One Wine-Down!
See this great coverage in the LITS Online newsletter about this annual event the Goizueta Business Library hosts for the new full-time MBAs.
Author: Ann Cullen
New Resources available for Advertising data, trends and rankings
AdAge DataCenter – Find rankings and statistics on top advertisers, media, agencies and more. Advertising Age (AdAge.com) – See complete articles from the latest issue of AdAge magazine. Includes information on marketing, advertising, digital promotion, B2B and agencies.
Kiss, bow or shake hands? Learn about local customs and business etiquette before travelling abroad
If you are travelling to another country over the break, to prepare be sure to check out information in the following databases: Global Road Warrior – Get acclimated to a country’s business culture and etiquette. Covers 200+ countries. EIU/Economist.com Country profiles – Scroll down the screen and click on “blue” site under Country Report.
What are they buying and where? Additional Nielsen databases now in SimplyMap!
The business library’s SimplyMap subscription now includes the Nielsen Consumer Buying Power database with estimates of potential annual consumer expenditures for more than 350 household expenditure items and the Nielsen Retail Market Power database with retail sales estimates for a number of merchandise items as well as retail store types. Check them out in SimplyMap! Read More …
Social Media Marketing Intelligence and Analytics Research Guide Available
Check out this resource guide on social media marketing intelligence and analytics tools. If there’s a free social media analytics resource that you see we’ve missed, please contact the GBS Librarians so we can be sure to add it!
Is your new year’s resolution staying up to date on the financial news?
Sign up for your free access as a GBS student, faculty member or staff to the WSJ.com. Go to the link below for details on how to set your access up! Wall Street Journal/WSJ.com – E-version of today’s U.S. edition of the WSJ, including all articles and financial/market data. (For earlier issues of the WSJ going Read More …
What is your new year’s resolution?
Is getting Bloomberg or Factset certified on your “to do” list for 2015? This is definitely something you might want to add to your resume for those interested in careers in the financial sector. For more information see these links: Bloomberg Essentials Certification – An online training program to help you get familiar with core Read More …
Watch a movie – DVDs for winter break
DVDs are available for one-week loan from the 4th floor of Woodruff Library. To see what’s available, go to http://web.library.emory.edu/ and search for the movie you want. Once you have identified the film you’re interested in, be sure to note the “Marian K. Heilbrun Music Media DVD-Lend” number to use to locate it.
New Feature in SRDS – Website audience analytics
New Feature in SRDS – Website audience analytics SRDS provides detailed listings and ad rate information for print publications and broadcast channels. In addition it now includes audience analytics and unique visitor (UV) metrics for websites that sell ads. Features include: 20,000+ U.S. websites that sell ads – 4,800+ consumer sites in 80+ standard Read More …