SimplyAnalytics: Finding and Using Claritas PRIZM Premier Data

SimplyAnalytics enables you to create heatmaps, rankings, and tables using personas with Claritas lifestyle segmentation data. Claritas uses consumer behaviors data to create 68 different market segments to help target customers throughout the United States, and this data is browsable using Claritas My Best Segments filtering tool. Once you’ve selected the segment you wish to Read More …

This Day in Business History: Facebook Is Founded

Feb 4, 2004: Facebook is founded by Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook.  By December 2004, 1M people were using Facebook.  The social media network now has 1.49 billion daily active users on Facebook on average for September 2018.       Becoming Facebook : the 10 challenges that Read More …

Financial Platforms: Training and Certifications

The Goizueta Business Library licenses several Wall Street financial platforms: Bloomberg, LSEG EIKON, FactSet, and Pitchbook. Each offers various options for learning to use the platform, understanding more about topics (e.g. equities, fixed income) and most include courses for which you can earn certificates. Below is relevant information and links for each platform Bloomberg Bloomberg Read More …

This Day in Business History: Apple Macintosh Goes on Sale

Jan 24, 1984:  The Apple Macintosh computer first goes on sale, featuring a graphical user interface and a mouse.  Two days prior to the sale, Apple announced the new computer’s launch via a dramatic ad during Super Bowl XVIII.  In the first three months after the launch, Apple sold over 5,000 Macintosh computers. The One Device: The Secret Read More …

This Day in Business History: Burj Khalifa opens

Jan. 4, 2010:  Burj Khalifa in Dubai, U.A.E., opens as the worlds tallest building at 2,717 feet (828m).  At over 160 stories tall, it also has the highest occupied floor in the world.  The building includes 900 residential apartments, office space and a 304 room hotel, as well as an observation deck. Sources: Burj Khalifa Read More …

Statista for Alumni

The Emory Alumni Association is pleased to provide all Emory alumni free remote access to Statista. Sign in to the Emory Alumni Online Community to access premium resources such as Statista. If you have not yet registered, sign up! Statista aggregates over 1 million statistics on over 80,0000 topics from 18,000 sources, including market researchers, trade organizations, Read More …

LSEG EIKON’s Learning Centre

LSEG EIKON’s Learning Centre houses the following content: Guided Learning – Explore a curated selection of topics for the Investment Banking community, including Market Data, Asset Management, Wealth Management, and Risk & Compliance. This section includes both on-demand and instructor-led learning sessions. Enroll in Classes – Hundreds of live classes that you can register for; Read More …

This Day in Business History: Charles Van Doren testifies in Congress about TV game show fixing

Nov 2, 1959:  Charles Van Doren admitted to a House subcommittee that he was provided advance knowledge of the questions and answers he would receive on the TV gameshow “Twenty One.” These shows had become popular in the 1950s after the US Supreme Court ruled in Federal Communications Commission v. American Broadcasting Co., Inc. that Read More …

Uniworld for GBS Alumni

Thanks to the contribution of class gifts, the Goizueta Business Library is able to provide all Goizueta Business School alumni free remote access to UniWorld: American and Foreign Companies with Global Operations Passwords for Uniworld are available in the Goizueta Job Board and Resume Database (GO) and by request using this form. Uniworld’s multinational company directory lets you create custom Read More …