Did you know that as a Goizueta business student, you have free subscriptions (including mobile apps access), to news, e-books, audiobooks, and much more through the library? Be sure to download these 8 apps onto your phone or tablet to stay informed and make the most of your Goizueta experience. (Note: Goizueta faculty and staff Read More …
Oliver Allen is a Senior Account Manager at GlobalData. Oliver started work at GlobalData two and a half years ago as an Account Manager before being promoted to his current position. When he’s not at work, Oliver spends his time playing guitar – he is self-taught player of five years and is currently learning Careless Read More …
The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases. Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the total market of 20+ different product categories and over 200 brands within these categories: Athletic Read More …
This summer we add an additional group study area in the business library. Located at the back, right corner of the library, next to Bloomberg Terminal 1, there is comfortable seating for up to 8 students, and a 65” digital monitor using Solstice technology. Using WiFi, Solstice allows an unlimited number of students to project images on Read More …
Over the summer, a second Bloomberg Terminal was added to the Goizueta Business Library. Located at the back of the library, opposite the original terminal, it is set up with a table that will accommodate 3+ students working together, and has the same quad monitor set up just like the other terminal. Now identified as Bloomberg Terminal 1 and Bloomberg Terminal 2, Read More …
June 16, 1933: Following the failure of nearly five thousand banks in 1929, which promulgated the Great Depression, the Glass-Steagall Act was signed into law. As a provision, and the Federal Deposit Insurance Corporation was established to protect bank customers’ deposits in the event of future bank failures. Source: The Oxford Encyclopedia of American Business, Labor, Read More …
June 1, 1980: With only 1.7 million viewers, the first 24-hour news cycle channel CNN was launched right here in Atlanta. The low viewership did not stop Ted Turner’s vision, and within three years, CNN gained over 33 million viewers. Now, CNN reaches hundreds of millions of households worldwide, not to mention passengers at every single Read More …
May 20, 1873: Jacob Davis and Levi Strauss, both immigrants to the United States, were granted U.S. patent number 139,121 for Davis’ innovative design using rivets to reinforce stress points in pants. Davis, a tailor in Reno, Nevada, regularly bought fabric from Strauss’s dry goods store in San Francisco and had reached out to him in a Read More …
Professor of Marketing Doug Bowman joined Goizueta Business School in 1999. Business Librarian Ann Cullen, a frequent collaborator of Professor Bowman for his marketing classes, interviewed Professor Bowman in January 2018. He shares his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better Read More …
Felicia Kane, BBA Class of 2018, wanted to surprise her best friend at Emory with tickets to see their favorite show, Ellen, live. Little did she know that her letter to Ellen would inspire the host to do more than just give them seats in the audience! In additional to the chance to “breathe Ellen’s Read More …
