The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
What You Will Find
Richard K. Miller Market Research (RKMA) eBook Series contains industry data, market segmentation, company rankings, consumer trends, and more. New for 2025, RKMA has published a series of technology and ESG focused eBooks. These include Business Management Service; Clean Energy, Engineering & Construction Business; Environmental & Sustainability Business; Healthcare Business; Megaprojects; Net-Zero Transportation; Net-Zero United States; The Digital Economy; and The Gig Economy.
RKMA has also updated its consumer eBooks, including: Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Business-to-Business Marketing; Healthcare Business; Leisure Business Markets; Inter
national Consumer Markets; Restaurant, Food & Beverage Market; Retail Business, Sports Marketing; and Travel & Tourism Markets.
Use for Class Projects
Use the RKMA eBooks to understand a market and its consumer challenges, trends, forecast and more. Each guide includes top ranked companies and market share, key industry financial and performance data, and other timely data snapshots. The market research eBooks cite all the sources used in their data, providing credible and recommended places to follow up for more insights.
Use for Interview Prep
Learn competitive information such as the top companies in a market, consumer demographic breakdowns, purchasing choices, use of technology, advertising spend, social media preferences and more.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.