The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
What You Will Find
Richard K. Miller Market Research (RKMA) eBook Series contains industry data, market segmentation, company rankings, consumer trends, and more. New for 2026, RKMA has updated its series of consumer eBooks including: Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Business-to-Business Marketing; Healthcare Business; Leisure Business Markets; 
Restaurant, Food & Beverage Market; Retail Business, Sports Marketing; and Travel & Tourism Markets. RKMA also has offers several technology, ESG and clean energy eBooks released in 2025.
Use for Class Projects
Use the RKMA eBooks to understand a market and its consumer challenges, trends, forecast and more. Each guide includes top ranked companies and market share, key industry financial and performance data, and other timely data snapshots. The market research eBooks cite all the sources used in their data, providing credible and recommended places to follow up for more insights.
Use for Interview Prep
Learn competitive information such as the top companies in a market, consumer demographic breakdowns, purchasing choices, use of technology, advertising spend, social media preferences and more.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.