This Day in Business History: Starbucks opens its first doors in Seattle

March 30, 1971: Well before Howard Schultz walked into the picture, a small coffee shop with a name inspired by Moby Dick opened its doors in Seattle’s Pike Place Market for the first time. What started as a humble coffee shop has boomed since then into a monolithic organization which leads the industry. Today, it owns over 24,000 stores in 70 countries.

Sources: Starbucks Company Website, The Guardian


Read more from Goizueta Business Library’s collection:


It’s Not About the Coffee: Leadership Principles from a Life at Starbucks





Grande Expectations: A Year in the Life of Starbucks’ Stock





Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time