The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
Richard K. Miller Market Research Handbooks (RKMA)
What You Will Find
RKMA handbooks contain industry data, top company rankings, consumer trends, and other insights and data on the following industries: Business-to-Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile Web; Entertainment, Media & Advertising Market; Healthcare Business; International Consumer Markets; Leisure Business Markets; Restaurant, Food & Beverage Market; Retail Business Market; Sports Marketing; Travel & Tourism Markets; and U.S. Cities & Communities.
RKMA coverage includes several special guides specific to COVID-19 impact: Consumer Behavior: Pandemic & Post Pandemic; Restaurants: Impact of the Pandemic; Retail & E-Commerce: Impact of the Pandemic; Sports: Impact of the Pandemic; and Travel & Tourism: Impact of the Pandemic.
Use for Class Projects
Guides for researching consumer markets, including sources and data snapshots on market trends, size, forecasts, statistics, and more.
Use the RKMA guides to understand a market and its consumer challenges, trends, forecast, behaviors and more. Each guide includes top ranked companies and market share, key industry financial and performance data, and other timely data snapshots. Cites all creditable sources referenced in handbooks, directing where to follow up for more insights and data.
Use for Interview Prep
Learn competitive information such as: the top companies in a market, consumer demographic breakdowns, purchasing choices, use of technology, advertising spend, social media preferences and more.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.