Goizueta Faculty Interview: Professor Reshma Shah on Goizueta Business Library’s partnership with Goizueta Marketing Strategy Consultancy
This year, Goizueta Marketing Strategy Consultancy (GMSC), led by Professor Reshma Shah is celebrating its 25th Anniversary! Goizueta Business Librarian Ann Cullen sat down with Professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC. Can you provide a quick history of GMSC? Initially GMSC was called the “Marketing Competition.” The idea Read More …