SBRnet’s Sports Marketing Analytics database is a rich source of sports fan data, with information from approximately 6700 U.S. sports. The results measure the habits and behaviors of sports fans for 19 separate sports across 68 categories.
To access the sports fan data, click Premium at the top of the page.
FAN STUDIES
Gathered twice yearly since 2017, these consumer surveys are conducted online across a representative panel of U.S. consumers aged 13 or older. In addition, SBRnet is making the raw, weighted data available for deep analysis using applications such as Tableau, R, Python, and Excel.
PREMIUM: FAN STUDIES – TEAM-BY-TEAM EXTRACTS
This “special data extracts” displays the fan studies information in a cross-tabulation format across all teams within the league, providing an informative alternate view of the data. The data includes respondent attendance and viewership, along with 65 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, gambling, eSports, sustainability habits, secondary ticket usage together with usage of the most popular social media platforms, favorite sports teams, sports tourism, and a full demographic spread.
PREMIUM: FANS & BRANDS
Gathers fan study information in a cross-tabbed format across all teams within the league providing you with an alternative view to perform comparative data analysis on a team-by-team basis focused on the following 9 curated consumer brands/services: Sports Drinks, Car Insurance, Home Insurance, Preferred Credit Cards, Mobile Phone Carrier, Airline, Banking, Hotels, and Fast Casual/Quick Service Restaurants.
FANVERSE
SBRnet has introduced a holistic way of looking at audience measurement of sports by combining traditional media measurements with fan engagement. Their proprietary Sports Fan Audience Measurement rating combines traditional audience measurement with multiple active fan focused engagement data points.
Sports Market Analytics also includes a wealth of other sports and team-specific data.
The platform provides sports performance data to help you understand how the changing habits and behaviors of sports fans, how much money they spend, and what sports retail spending at stadiums and arenas. All data features a complete spread of demographics by age, gender, income, geography, social media engagement, media consumption and so much more.
My First Job In Sports — Web Series
SBRnet’s My First Job in Sports Web Series profiles students and their academic and personal journey breaking finding jobs in the sports career market.
Learn about its methodology for all the data collected.
For additional sports data, Richard K Miller’s Sports Market Research Handbook covers over 600 pages of professional and recreational sports insights.