These substantive handbooks (300+ pages) are excellent starting point when researching consumer markets; the content includes market forecasts, sector trends, statistics, and relevant web sites and other sources.
Current handbooks include:
Consumer Behavior
Consumer Marketing
Entertainment, Media & Advertising
Business-to-Business Marketing
Healthcare Business
Leisure Business Markets
International Consumer Markets
Restaurant, Food & Beverage Market
Retail Business
Sports Marketing
Travel & Tourism Markets.
Begin exploring this great new resource.