If you have used Mintel for your class projects, you know how fantastic its market research reports are, and how easy it is to search and navigate the database.
Mintel has recently made some changes to its platform – and as a result, you now need to register in order to take full advantage of its features, including accessing the Excel Databook spreadsheet containing its consumer survey raw data and downloading report sections to PPT. Learn more details about the changes here.
Registering & Logging In
Click the “Log into Your Profile” link on the upper left corner to register using your emory.edu email. Its easy to create the account – but you will need to click the “Log into” link each time you access Mintel. If you do not log in, the default access will be the shared Emory account, which will allow you to access a report, but not download it or the Excel Databook!
Download Report Sections
While you can no longer download an entire report as a PDF document, you can easily select each report section of interest and download it into a PPT deck.
Databook: Consumer Survey Raw Data Excel Spreadsheet
Mintel is the only source of market research that allows you access to consumer survey raw data for every report.
