August 29 1997: Netflix was founded in Los Gatos, CA. They mailed DVDs in little red envelopes, with a huge collection of movies and tv shows to choose from. Ten years later, in 2007, Netflix started offering subscribers the option to stream movies online.
Sources: 6 Famous Companies That Launched in Summer (so Don’t Take Time Off), INC ; Netflix, Brittanica
Read more from the Goizueta Business Library collection:
The Netflix Effect: Technology and Entertainment in the 21st Century
Netflix Nostalgia : Streaming the Past on Demand