If you saw a woman wearing pants while skiing today, you probably wouldn’t bat an eye, but you would have a century ago. Early female skiers often wore the same long, heavy skirts on the slopes that they wore in …
Ski Smarter, Not Harder: The Great Debate of Digital vs In-Person Ski Coaching
The following podcast explores the effectiveness of digital ski coaching for different levels of skiers, the cost and popularity of digital versus …
Pirates, Private Equity, and Plows: The 40-Year Journey of Alterra Mountain Company
The ski industry has undergone significant evolution over the last 20 years as resorts have come and gone, innovative technology has transformed the mountain experience, and demographic shifts have introduced new people to the sport. This has piqued the interest …
Instructing Kids to Ski: The Psychology, Training, and Curriculum behind Every Lesson
Imagine your dream job. I started mine in 9th grade, as a children’s ski instructor. It is hard to beat spending your day with kids, outside, on skis. What comes with instructing kids though, are lots of unexpected challenges from …
Backcountry Skiing is Risky Business: The Rise of the Avalanche Airbag and the Potential Impacts on Risk Perception
The winter of 2023 has truly been one for the history books with the National Gridded Snowfall Analysis from NOAA reporting that the western United States has gotten around 100-300% of the average snowfall this year. This large snowfall was …
Podcast: Park City: From Mines to Slopes, 1960’s – 2023
As tourism continues to boom in Utah and the western states, “America’s Ski Town” has attracted millions of skiers yearly. …
From “Family Friendly” to “Too Advanced”: A History of Snowbird Resort’s Marketing Strategies from 1978 to Now
The Mountain, The Myth, The Legend
Snowbird Mountain in Snowbird, Utah, is an easy mountain to advertise. Located in Cottonwood Canyon, Snowbird offers America’s most extended ski season, with over five- hundred inches of fresh snow per year, allowing for …
Sugar Bowl Resort 1939 to 2023: From Hollywood Stars to Local Visitors
There are over a dozen ski resorts in the Lake Tahoe region on the California-Nevada border, where the Sierra Nevada snow draws skiers from near and far. Among these Lake Tahoe-area resorts is Sugar Bowl, which has been in operation …
Downhill Disasters: Exploring the Spills and Thrills of Head Injuries from Skiing from the 1990s to Today
Whipping down the slopes on his skis, 8-year-old Max Glazer felt safe and protected. Wearing his POC helmet, nothing could stop him. When he hit a bump and flipped over, however, he hit his head. Everyone thought he was fine. …
The Invisible Economy of the Avalanche Rescue Dog
There is nothing better than spotting a friendly search and rescue (SAR) dog during a long day on the slopes. These furry friends’ welcoming demeanor creates a playful and comforting atmosphere for many skiing and snowsports resorts, but these dogs …