Ski shows and expos have been around since the 1950s. Over the decades, various developments in the ski and snowsport industry have contributed to fundamental changes within these shows and expos. Some of the greatest changes came with the launch …
Liberating Women and Their Legs: Female Ski Fashion’s Shift to Pants in the Early 20th Century
If you saw a woman wearing pants while skiing today, you probably wouldn’t bat an eye, but you would have a century ago. Early female skiers often wore the same long, heavy skirts on the slopes that they wore in …
Snowboarding Uniforms: From a Cultural Divide to a Uniting Force
This year marked Shawn White’s fifth Olympic Games and the seventh for the sport of snowboarding as a whole. That sentence means something to anyone, no matter their background. How did a sport not in the Olympics as recently as …
From the Slopes to the Streets: How Luxury Ski Fashion changed from 2000 to 2022
Luxury ski wear expanded in America throughout the 2000s, and continues to develop today. During the 2000s, brands created more ski wear, and showcased that through advertisements and celebrity endorsements. Luxury brands including Coco Chanel, Christian Dior, and Prada started …
Worn Wear: The Remarkable Rise of Patagonia (1965-2019)
Patagonia is known as the sustainable company. From its inception in 1973 with the entrepreneurial spirit of expert climber Yvon Chouinard, to the numerous environmentally beneficial campaigns led by the company to this date, …