Ski shows and expos have been around since the 1950s. Over the decades, various developments in the ski and snowsport industry have contributed to fundamental changes within these shows and expos. Some of the greatest changes came with the launch …
From “Family Friendly” to “Too Advanced”: A History of Snowbird Resort’s Marketing Strategies from 1978 to Now
The Mountain, The Myth, The Legend
Snowbird Mountain in Snowbird, Utah, is an easy mountain to advertise. Located in Cottonwood Canyon, Snowbird offers America’s most extended ski season, with over five- hundred inches of fresh snow per year, allowing for …
Snowboarding Uniforms: From a Cultural Divide to a Uniting Force
This year marked Shawn White’s fifth Olympic Games and the seventh for the sport of snowboarding as a whole. That sentence means something to anyone, no matter their background. How did a sport not in the Olympics as recently as …
From Posters to Virtual Racing: An Analysis of Beaver Creek’s Marketing Strategies
Introduction
The average guest at a ski resort at some point made the active decision to give money to this specific company and become their customer. There are innumerable resorts and probably even more places to ski independently, but a …
How Warren Miller Took Over the Ski Film Industry, and Why it Wouldn’t be Possible Today
The modern ski film takes on so many shapes and sizes thanks to the abundance of filming techniques, technologies, and platforms offered to the filmmaker. This, however, was not the case many years ago when filmmaker Warren Miller decided to …
From the Slopes to the Streets: How Luxury Ski Fashion changed from 2000 to 2022
Luxury ski wear expanded in America throughout the 2000s, and continues to develop today. During the 2000s, brands created more ski wear, and showcased that through advertisements and celebrity endorsements. Luxury brands including Coco Chanel, Christian Dior, and Prada started …
White as Snow: An Examination of Race within Skiing
It is no secret that skiing is an overwhelmingly white sport. Both skiers and non-skiers alike can agree that, when asked to …
“Raised Jay”: What Has Jay Peak Done Differently?
INTRODUCTION
Unless you are an avid Vermont skier, Jay Peak Resort probably means nothing to you. Even if you have heard of it, the most likely scenario is that its name has gotten lost in the homogeneity of small New …