As tourism continues to boom in Utah and the western states, “America’s Ski Town” has attracted millions of skiers yearly. …
From “Family Friendly” to “Too Advanced”: A History of Snowbird Resort’s Marketing Strategies from 1978 to Now
The Mountain, The Myth, The Legend
Snowbird Mountain in Snowbird, Utah, is an easy mountain to advertise. Located in Cottonwood Canyon, Snowbird offers America’s most extended ski season, with over five- hundred inches of fresh snow per year, allowing for …
Sugar Bowl Resort 1939 to 2023: From Hollywood Stars to Local Visitors
There are over a dozen ski resorts in the Lake Tahoe region on the California-Nevada border, where the Sierra Nevada snow draws skiers from near and far. Among these Lake Tahoe-area resorts is Sugar Bowl, which has been in operation …
Downhill Disasters: Exploring the Spills and Thrills of Head Injuries from Skiing from the 1990s to Today
Whipping down the slopes on his skis, 8-year-old Max Glazer felt safe and protected. Wearing his POC helmet, nothing could stop him. When he hit a bump and flipped over, however, he hit his head. Everyone thought he was fine. …
The Invisible Economy of the Avalanche Rescue Dog
There is nothing better than spotting a friendly search and rescue (SAR) dog during a long day on the slopes. These furry friends’ welcoming demeanor creates a playful and comforting atmosphere for many skiing and snowsports resorts, but these dogs …
Snowboarding Uniforms: From a Cultural Divide to a Uniting Force
This year marked Shawn White’s fifth Olympic Games and the seventh for the sport of snowboarding as a whole. That sentence means something to anyone, no matter their background. How did a sport not in the Olympics as recently as …
From Posters to Virtual Racing: An Analysis of Beaver Creek’s Marketing Strategies
Introduction
The average guest at a ski resort at some point made the active decision to give money to this specific company and become their customer. There are innumerable resorts and probably even more places to ski independently, but a …
The Ice Ceiling: Investigating Why Few Northeastern Ski Racers Make It to the Olympics
Being named to the U.S. Olympic Alpine Team is arguably the ultimate goal for every young ski racer in the United States. But it’s a privilege that exceedingly few actually attain. The Winter Games occur every 4 years and fewer …
The Realities of Ski Bum Life
Foreign Labor at Breckenridge, Colorado, Ski Resort
Ben Emery
In large, when anyone thinks of a quintessential ski bum, there is a certain person that comes to mind. Most likely they are male, in their 20s, wearing a beany hat …
How Warren Miller Took Over the Ski Film Industry, and Why it Wouldn’t be Possible Today
The modern ski film takes on so many shapes and sizes thanks to the abundance of filming techniques, technologies, and platforms offered to the filmmaker. This, however, was not the case many years ago when filmmaker Warren Miller decided to …