GBL Interview: Professor David Schweidel on Customer Relationship Management, Social TV, and Branding in Political Campaigns

Dr. David Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. Professor Schweidel is an expert in the areas of customer relationship management and social media analytics and, earlier this year, he sat down with business librarian Nora Wood in the Emory Libraries One Button Studio to discuss social media metrics, social Read More …

Merriam-Webster Dictionary Business Words of the Year: 2009-2019

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has been Read More …

This Week: Last Class of Business Essentials for the Year!

The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to Read More …

Merriam-Webster Dictionary Business Words of the Year: 1999-2008

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has Read More …

Check Out this Week’s Business Essentials Classes

The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to Read More …

GBL Interview with Julie Barefoot: 30 Years with GBS (Part 2)

Julie Barefoot is Associate Dean of Engagement and Partnerships at Emory University’s Goizueta Business School and has led the 100th Anniversary Celebrations at the school. During her 31+ years at Emory, Julie has held many positions including Associate Director of Admissions (both BBA and MBA), Director of MBA Admissions and management of Student and Career Read More …

November is Business Essentials Month!

The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to Read More …

GBL Interview with Julie Barefoot: The Goizueta Business School’s Corporate Memory (Part 1)

Julie Barefoot is Associate Dean of Engagement and Partnerships at Emory University’s Goizueta Business School and has led the 100th Anniversary Celebrations at the school. During her 31+ years at Emory, Julie has held many positions including Associate Director of Admissions (both BBA and MBA), Director of MBA Admissions and management of Student and Career Read More …

Merriam-Webster Dictionary Business Words of the Year: 1989-1998

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has been Read More …

Merriam-Webster Dictionary Business Words of the Year: 1979-1988

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has Read More …