GBL Interview: Professor David Schweidel on Customer Relationship Management, Social TV, and Branding in Political Campaigns
Dr. David Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. Professor Schweidel is an expert in the areas of customer relationship management and social media analytics and, earlier this year, he sat down with business librarian Nora Wood in the Emory Libraries One Button Studio to discuss social media metrics, social Read More …
