NEW! Multicultural Segment Added to Mintel

The Goizueta Business Library has recently added Multicultural consumer market research reports to the Mintel database. To view all of this content, click on Demographics below the banner and check the box for Multicultural.  All of Mintel’s in-depth market research reports, analyst insights, and news for this consumer segment will display. Mintel’s Multicultural reports provide timely insights about this segment, including: Understanding Read More …

Business Research Database Blog Series: Richard K. Miller Market Research Handbooks (RKMA) 

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. Richard K. Miller Market Research Handbooks (RKMA) What You Will Find RKMA handbooks contain industry data, top company rankings, consumer trends, and other insights and Read More …