This Day in Business History: New Coke – The Experiment that Didn’t Work
April 23, 1985: It was just 35 years ago today, April 23, 1985, when Coca-Cola officially launched New Coke to the world, stating that it was “smoother, rounder, yet bolder—a more harmonious flavor.” Marketers are still debating the many reasons why New Coke failed, but one reason has been attributed to the fact that the company made Read More …