This Day in Business History: New Coke – The Experiment that Didn’t Work 

April 23, 1985: It was just 35 years ago today, April 23, 1985, when Coca-Cola officially launched New Coke to the world, stating that it was “smoother, rounder, yet bolder—a more harmonious flavor.” Marketers are still debating the many reasons why New Coke failed, but one reason has been attributed to the fact that the company made Read More …

Emory Libraries launches “library voice” survey

Emory Libraries has launched a campus-wide engagement survey to learn how members of our community perceive and use the libraries’ services, programs, and spaces. Our last survey, distributed in 2017, provided valuable feedback from our most frequent users that helped us to shape our policies, collections, and offerings over the last five years. However, we Read More …

GBL Shorts: Library Questionary with Julie Barefoot

S tephen Colbert’s Colbert Questionert has nothing on the business librarians when it comes to asking just the right questions to learn things about our Goizueta community that we never knew before! We are continuing our newest video series, GBL Shorts: Library Questionary with Julie Barefoot. Take a look! GBL Shorts: Library Questionary with Amelia Read More …

Business Research Database Blog Series: GlobalData Pharma

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. GlobalData: Pharma What You Will Find GlobaldData: Pharma is an excellent source of global market research and data, including market and competitive intelligence, strategic Read More …

Business Research Database Blog Series: GlobalData Medical

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. GlobalData: Medical What You Will Find GlobalData: Medical is a wonderful source of global market research and data on the market devices sector, covering Read More …

GBL Shorts: Library Questionary with Lynne Segall

Stephen Colbert’s Colbert Questionert has nothing on the business librarians when it comes to asking just the right questions to learn things about our Goizueta community that we never knew before! We are continuing our newest video series, GBL Shorts: Library Questionary with Lynne Segall. Check it out! GBL Shorts: Library Questionary with Brian Mitchell Read More …

Business Research Database Blog Series: Consulting Firm White Papers

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. What You Will Find While not officially a database, consulting firm white papers are the perfect internet supplement to market research reports, and so Read More …

GBL Shorts: Library Questionary with Brian Goebel

Stephen Colbert’s Colbert Questionert has nothing on the business librarians when it comes to asking just the right questions to learn things about our Goizueta community that we never knew before! We are continuing our newest video series, GBL Shorts: Library Questionary with Brian Goebel! Want more GBL Shorts? GBL Shorts: Library Questionary with Amelia Read More …

Business Research Database Blog Series: GlobalData Technology

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. GlobalData: Technology What You Will Find GlobalData: Technology is an excellent source for global market research and data for the technology space and sectors. Read More …

Business Research Database Blog Series: The Conference Board

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. Conference Board What You Will Find The Conference Board (CB) is a not-for-profit research organization that distributes vital economic data and insights. Founded in Read More …