Business Essentials, an exclusive program for BBAs kicks off the Fall 2016 season with FactSet on September 27. The Business Librarian team is offering 15 classes ranging from to How to Narrow Your Target Market to Creating Thematic Maps using Business Data. All classes earn Junior Seminar credit. Complete 4 classes during your time at Read More …
Goizueta Business School welcomes nine new faculty members this academic year. In addition to learning about the Goizueta Business Library’s Faculty Toolkit, document delivery services, and course reserves, they also had a brief tour of the Stuart A. Rose Manuscripts, Archives and Rare Book Library. Formally known as MARBL, the Rose Library is named after the Read More …
In his book Choice or Chance, Charles Howard Candler Professor of Psychology (Emeritus) Stephen Nowicki discusses the importance of understanding your Locus of Control (LOC), a concept that reflects the impact our behavior will have on what happens to us. If we perceive that luck, fate, chance or powerful others determine outcomes, we are External. If we Read More …
Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography Read More …
Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography Read More …
On July 15, the 2017 cohort of Goizueta’s executive MBA program joined the librarians at Goizueta Business Library for drinks, snacks, and lively conversation. Unlike the traditional full-time students, the executive MBA candidates complete their programs in periodic intense on-campus experiences, some of them traveling from as far as Mexico, California, and New Jersey to attend. Read More …
We just learned that Goizueta Business Library is one of nearly 200 PokéStops in the metro Atlanta area for the popular app game Pokémon Go! Released earlier this month by Niantic, Pokémon Go is a free location-based augmented reality game in which users search use their mobile device to track and catch animated characters from the popular Pokémon franchise. Read More …
Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia. GBL: You started out Read More …
Lynne Segall joined Goizueta Business School in 2015 as the Associate Dean for Goizueta IMPACT, the experiential learning program in which student teams provide consulting services to a real-life client. Her first year comes to a conclusion on a high note: the inaugural Goizueta Client Day was a huge success with noteworthy participation from Goizueta faculty, Read More …
Phong Tran, one of Goizueta Business Library’s wonderful student workers, was recently accepted into Emory’s Summer Undergraduate Research Experience (SURE), and we couldn’t be happier for him! During the 10-week program, Phong will conduct full-time research alongside Emory’s professors, post-docs and graduate students and present his work at a symposium. Phong, a rising senior, is Read More …
