Register now to attend this public lecture by Dr. Guoxin Lin entitled “WeChat: Mobile & Social Commerce Development in China.” Dr. Lin is a marketing professor at the Harbin Institute of Technology of China and Visiting Fulbright Scholar at the Foster Business School, University of Washington. Mobile commerce and social commerce is booming in China because Read More …
This year, Goizueta Marketing Strategy Consultancy (GMSC), led by Professor Reshma Shah is celebrating its 25th Anniversary! Goizueta Business Librarian Ann Cullen sat down with Professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC. Can you provide a quick history of GMSC? Initially GMSC was called the “Marketing Competition.” The idea Read More …
Goizueta Alumni Marvin Ellison (Executive MBA 2005) was on the cover of the March 1, 2016 issue of Fortune Magazine, highlighting his rise from security guard at Target to CEO of J.C. Penney. Read the full article by clicking on the link below. The CEO Who’s Reinventing J.C. Penney Photograph by Nancy Newberry for Read More …
Lynda.com provides thousands of online learning videos on just about every topic you can think of – advanced Excel tips, Tableau essentials and data visualization techniques, Google AdWords and Analytics training, and much more. Before, you could only access our subscription from designated kiosks in Goizueta Business Library. But now, our new licensing agreement allows Read More …
