Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography Read More …
On July 15, the 2017 cohort of Goizueta’s executive MBA program joined the librarians at Goizueta Business Library for drinks, snacks, and lively conversation. Unlike the traditional full-time students, the executive MBA candidates complete their programs in periodic intense on-campus experiences, some of them traveling from as far as Mexico, California, and New Jersey to attend. Read More …
We just learned that Goizueta Business Library is one of nearly 200 PokéStops in the metro Atlanta area for the popular app game Pokémon Go! Released earlier this month by Niantic, Pokémon Go is a free location-based augmented reality game in which users search use their mobile device to track and catch animated characters from the popular Pokémon franchise. Read More …
Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia. GBL: You started out Read More …
Lynne Segall joined Goizueta Business School in 2015 as the Associate Dean for Goizueta IMPACT, the experiential learning program in which student teams provide consulting services to a real-life client. Her first year comes to a conclusion on a high note: the inaugural Goizueta Client Day was a huge success with noteworthy participation from Goizueta faculty, Read More …
Phong Tran, one of Goizueta Business Library’s wonderful student workers, was recently accepted into Emory’s Summer Undergraduate Research Experience (SURE), and we couldn’t be happier for him! During the 10-week program, Phong will conduct full-time research alongside Emory’s professors, post-docs and graduate students and present his work at a symposium. Phong, a rising senior, is Read More …
This article was originally published in the LITS Online News on May 6, 2016 and is written by Wade Moricle. Nidia Banuelos, the current visiting social sciences librarian, has an article entitled “From Commercial Schools to Corporate Universities: Explaining the Shift in Proprietary Business Education in the U.S., 1970-1990,” that will be published in the Read More …
Starting today, Goizueta Business School students (who will not be graduating in May) can check out a Business Kindle for the entire summer! Kindles will be available on a first come, first serve basis. Be sure to have your student ID number on hand as it is required to complete the check out. You can keep the Business Read More …
Libby Ying, BBA18, is this year’s winner of Goizueta’s Annual Predictive Analytics Competition, organized by Assistant Professor Nikolay Osadchiy (Information Systems & Operations Management). Participants were challenged to analyze data on the automotive industry and produce a forecast for vehicle sales. Atlanta-based Automotive Ventures LLC (founded by Goizueta alumnus Steve Greenfield) and alumnus Vu Pham sponsored the competition. GBL: You Read More …
Professor Benn Konsynski is George S. Craft Distinguished UniversityProfessor of Information Systems & Operations Management at Goizueta Business School. He took some time to talk to Goizueta Business Librarian Saira Raza about his 2o years of experience at Goizueta as a professor, mentor, and avid supporter of the university library. GBL: When you began your academic Read More …
