The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
How to Locate Industry and Market Research Reports in ABI Inform
What You Will Find
While ABI/Inform Complete is primarily a source of articles, it also includes many market research reports such as Global Data Company Reports that features information on financial analysis; SWOT; Deals & Alliances, Business Monitor International (BMI) Global Industry Reports which features in-depth global market research reports, including country-specific analysis, BMI Country Industry Reports, in-depth global market research reports for 24+ industries across 200+ global markets, as well as, Plunket Corporate Benchmarking Reports which provides key benchmarks and metrics comparing U.S. headquartered companies to their peers and primary industry.
Use for Class Projects
Using industry reports, market research reports, and other metrics are important because you gain a holistic perspective of a market or industry. Using creditable information, data, and statistics provides you with an objective view of historical and current trends as well as how a company or industry should strategize moving forward based on your understanding of the market or industry landscape. This valuable insight will push you to actionable ideas and better decision-making.
Use for Interview Prep
ABI/Inform Complete will help you gain historical, current and forward-looking market and industry insights, all essential for conducting credible and competitive career and job research. By staying on top of industry topics and trends, you will demonstrate to the interviewer you are knowledgeable and interested in key developments in the industry or market.
Additional Business Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.