The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
Sports Market Analytics (SMA)
What You Will Find
One -stop access to multiple sources for sports’ teams, fans, equipment, apparel, and facility/venue market research, brand share, statistics, analytics, news, and articles; covers major, minor, college, high school, and individual sports.
Use for Class Projects
The go-to source for analysis and data on major, minor, college, high school, and individual sports; includes; archery, baseball, bicycling, esports, exercise/fitness, golf, gymnastics, lacrosse, scooter riding, soccer, volleyball, women’s sports, youth sports, and more. Understand team performance, fan market statistics, brand share indices, demographics, social media use, sponsorship,
Especially unique to SMA is the Fan Market data and the Brand Share Index; both analyze consumer behaviors, sports, consumer products, and brand preferences.
In addition, venue content includes ticket prices, and more.
Use for Interview Prep
SMA can be useful for understanding the competitive markets and competitive teams; the addition of eSports to the industry coverage reflects the timeliness of this resources. The availability of the industry information and cross-tabulation analysis of industry, consumer behavior, demographic, and social media usage is extremely useful for operational, marketing, and strategy roles in the industry.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.