Mining Consumer-Focused Data & Insights with Mintel Market Research
Mintel’s market research, licensed by the Goizueta Business Library for Emory’s Goizueta students, is a premium resource for understanding consumer demographics and purchasing behaviors. In addition to its Insights collection of reports, analyst insights and survey data, Mintel has recently added Leap, an AI option, to its platform. Insights and Leap compliment each other; in Read More …