Since 2017, SBRnet, publisher of the Sports Market Analytics Database, has been conducting its proprietary consumer sports fan study twice yearly. These consumer surveys are conducted online among a representative panel of U.S. consumers ages 13 or older. Each respondent reports on their sports fan behaviors across specific professional and college sports during the previous Read More …
FactSet has add a rolling one year plus year-to-date ESG data to its academic platform. The source of the data is Truvalue Labs, a FactSet Company, which applies AI to quantify Environmental, Social, and Governance (ESG) data found in over 100,000 unstructured text sources including news, trade journals, NGO, and industry reports. The ESG Ranks Read More …
Why doesn’t the business library have IBISWorld? I keep coming across it when I am researching for class projects and the company I interned at had it. I know that some of my friends who are attending other MBA programs have access to it as well. It would be great if the library could get Read More …
Read below to learn about accessing Harvard Business Review print and digital articles, Harvard Case Studies, and why you must use Study.net for your classes. 1. You can access Harvard Business Review articles through Business Source Complete Full-text articles from the Harvard Business Review are available through Business Source Complete going back to 1922. However, Read More …
SimplyAnalytics enables you to create heatmaps, rankings, and tables using personas with Claritas lifestyle segmentation data. Claritas uses consumer behaviors data to create 68 different market segments to help target customers throughout the United States, and this data is browsable using Claritas My Best Segments filtering tool. Once you’ve selected the segment you wish to Read More …
Stephen Colbert’s Colbert Questionert has nothing on the business librarians when it comes to asking just the right questions to learn things about our Goizueta community that we never knew before! We are continuing our video series, GBL Shorts: Library Questionary with Harriet Ruskin. Check it out!
If you use Bloomberg to create and download large datasets using the Excel Add-On, please read this handout now. Bloomberg imposes monthly data download limits on each of its terminals; these limits are tied to individual terminals, not student usernames/passwords. If Bloomberg terminal users exceed Bloomberg’s limit, for the remainder of that month, no one Read More …
As of February 1, 2024, Gartner Group Research will, unfortunately, no longer be licensed for the broader Emory community due to unexpected changes in the budget allocation for this resource. Gartner has been an important resource for technology-focused market trends, and we are sorry to see it go away. But don’t worry! The business librarians Read More …
Curious what Harvard Business School and MIT Sloan articles were most read in 2023? Easy. Just check out these lists! Harvard Business School The most-read stories about HBS faculty research reflect a year filled with both excitement and concern about the influence of generative artificial intelligence on the workplace, as well as a determination to Read More …
If you have used Mintel for your class projects, you know how fantastic its market research reports are, and how easy it is to search and navigate the database. Mintel has recently made some changes to its platform – and as a result, you now need to register in order to take full advantage of Read More …
