This Day in Business History: The Birth of CNN and the 24-Hour News Cycle

June 1, 1980: With only 1.7 million viewers, the first 24-hour news cycle channel CNN was launched right here in Atlanta. The low viewership did not stop Ted Turner’s vision, and within three years, CNN gained over 33 million viewers. Now, CNN reaches hundreds of millions of households worldwide, not to mention passengers at every single Read More …

This Day in Business History: The Patent that Changed Fashion

May 20, 1873: Jacob Davis and Levi Strauss, both immigrants to the United States, were granted U.S. patent number 139,121 for Davis’ innovative design using rivets to reinforce stress points in pants. Davis, a tailor in Reno, Nevada, regularly bought fabric from Strauss’s dry goods store in San Francisco and had reached out to him in a Read More …

This Day in Business History: Commercials for Last Episode of Seinfeld Priced at $2M

May 14 1998: Last episode of Seinfeld airs on NBC. Commercials are offered at $2M for 30 seconds. Seinfeld was slow to gain a following when it first aired on NBC July 5, 1989 but by its sixth season it was number one in the Nielsen ratings.  It ran for nine seasons; the final episode was Read More …

This Day in Business History: Empire State Building Opens

May 1, 1931: The Empire State Building opens in New York City, standing as the tallest building in the skyline for 40 years.  It is now the fifth tallest building in the United States and the 28th tallest building in the world. Opening during the Great Depression, the building has been a part of many Read More …

Goizueta Faculty Interview: Doug Bowman on marketing research trends and the skills today’s business school graduates need to have

Professor of Marketing Doug Bowman joined Goizueta Business School in 1999. Business Librarian Ann Cullen, a frequent collaborator of Professor Bowman for his marketing classes, interviewed Professor Bowman in January 2018. He shares his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better Read More …

This Day in Business History: Dow Jones closed above 5,000

Nov. 21, 1995: The Dow Jones industrial average closed at 5,023.55, surpassing 5,000 for the first time.  Although it took from 1972-1995 for the Dow  to move from 1000 to 5000,  the next few years saw a rapid rise with the Dow increasing to 10,000 in 1999. The Dow Jones Averages, 1885-1995, by Phillis S. Read More …

This Day in Business History: Gillette razor blade patented

November 14, 1904:  King C Gillette patented the Gillette razor blade. This disposable razor was the first safe alternative to the straight razor, which usually required visiting a barber. By selling the replaceable razor blade along with the permanent handle, King established a successful business model still used in razor sales today.   King  founded the Read More …

This Day in Business History: New York Fashion Week (AKA Seventh on Sixth) launched in 1993

 October 31, 1993: After New York City had hosted a “Press Week” for fifty years where different designers showed in diverse venues throughout the city, in October 1993 for the first time all the shows took place in a single location under tents in Bryant Park and was called Seventh on Sixth. Now called, New York Read More …

This Day in Business History: Walt Disney Takes on a Big Contract and Founds His Epic Company

October 16, 1923: Walt Disney and M. J. Winkler sign an agreement for Disney to produce a series called “Alice Comedies.” Five years before the existence of Mickey Mouse, this date is considered to be the founding of The Disney Brothers Studio. A few years later, in January of 1926, the company would change names to Walt Read More …