This article was originally published in the LITS Online News on May 6, 2016 and is written by Wade Moricle. Nidia Banuelos, the current visiting social sciences librarian, has an article entitled “From Commercial Schools to Corporate Universities: Explaining the Shift in Proprietary Business Education in the U.S., 1970-1990,” that will be published in the Read More …
Starting today, Goizueta Business School students (who will not be graduating in May) can check out a Business Kindle for the entire summer! Kindles will be available on a first come, first serve basis. Be sure to have your student ID number on hand as it is required to complete the check out. You can keep the Business Read More …
Libby Ying, BBA18, is this year’s winner of Goizueta’s Annual Predictive Analytics Competition, organized by Assistant Professor Nikolay Osadchiy (Information Systems & Operations Management). Participants were challenged to analyze data on the automotive industry and produce a forecast for vehicle sales. Atlanta-based Automotive Ventures LLC (founded by Goizueta alumnus Steve Greenfield) and alumnus Vu Pham sponsored the competition. GBL: You Read More …
Professor Benn Konsynski is George S. Craft Distinguished UniversityProfessor of Information Systems & Operations Management at Goizueta Business School. He took some time to talk to Goizueta Business Librarian Saira Raza about his 2o years of experience at Goizueta as a professor, mentor, and avid supporter of the university library. GBL: When you began your academic Read More …
After completing six Business Essentials classes, a select group of BBAs participated in the tenth annual Research Challenge on April 13, earning their Advanced Business Certification. Read the full story.
We’ve updated our collaboration space with new monitors! Connect your laptops or tablets to the monitors using our provided HDMI cables (Mac users: bring your own DisplayPort adapter), and take notes on the movable white boards. We’ve also added some side tables for your convenience, and as usual the comfy chairs can be moved around to Read More …
Register now to attend this public lecture by Dr. Guoxin Lin entitled “WeChat: Mobile & Social Commerce Development in China.” Dr. Lin is a marketing professor at the Harbin Institute of Technology of China and Visiting Fulbright Scholar at the Foster Business School, University of Washington. Mobile commerce and social commerce is booming in China because Read More …
Ever tried to search for demographic data about Buckhead? Virginia Highlands? OTP vs ITP? All these areas are commonly discussed, but can be difficult to research. They either cross multiple zip codes (the post office doesn’t stop zip codes at interstates), and sometimes they are a small pocket within a given zip code. New demographic Read More …
This year, Goizueta Marketing Strategy Consultancy (GMSC), led by Professor Reshma Shah is celebrating its 25th Anniversary! Goizueta Business Librarian Ann Cullen sat down with Professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC. Can you provide a quick history of GMSC? Initially GMSC was called the “Marketing Competition.” The idea Read More …
Goizueta Alumni Marvin Ellison (Executive MBA 2005) was on the cover of the March 1, 2016 issue of Fortune Magazine, highlighting his rise from security guard at Target to CEO of J.C. Penney. Read the full article by clicking on the link below. The CEO Who’s Reinventing J.C. Penney Photograph by Nancy Newberry for Read More …
