The Goizueta Business Library is excited to introduce our very new video series: Goizueta Faculty Author Interviews! In our first interview, we sat down with Goizueta Business School Marketing Professor Omar Rodríguez-Vilá who recently co-authored the book Good Growth: How Brands Win with Social Impact.
In our interview, we discussed what led Professor Rodríguez-Vilá to writing this book, what good growth is, why it matters, and how brands can actually increase their profits while also doing good for the planet. Check it out!
Excited to learn more? Check out Good Growth from Emory Libraries!
Good Growth: How Brands Win with Social Impact
Omar Rodríguez-Vilá and Sundar Bharadwaj