The Goizueta Business Library has just added Mintel’s newest library, U.S. Culture & Identify. Launched in 2020, reports include: Marketing to LGBTQ+ Communities, Conservative and Liberal Beliefs, Marketing to Middle Americans, and Coastal and Heartland Consumers. Coming in November: Gender Identity and Expression; coming in December: The Impact of the Modern Workplace.
Mintel’s Culture & Society reports provide timely insights about this segment, including:
- Understanding the Industry/Market – e.g., Trendsetters and Early Adopters
- Understanding Consumer Motivations/Behaviors (the “why” behind their choices) –e.g., Multicultural Young Adults – Attitudes towards Advertising
- Understanding How to Market to Specific Demographics – e.g., How to Market to LGBTQ+ Communities
- Analyst Insights into New Products, Trends, etc. – e.g., Flatten the Curve Resonates with News-Avoiding Young
How to Locate all the Culture & Identify Reports
Click Demographics, then check the box for Values & Beliefs
How to Find a Schedule for Report Publications
In the upper right corner of Mintel, click Emory University User, then click My Subscriptions; under My Mintel Reports, click View Subscription, then click Culture & Identity, View Subscription.
Multicultural Content
Mintel also conducts market research on the multicultural demographic and consumer behaviors. Read this blog from March 2021 when we added these reports to Mintel to learn more about this content.