Ever tried to search for demographic data about Buckhead? Virginia Highlands? OTP vs ITP? All these areas are commonly discussed, but can be difficult to research. They either cross multiple zip codes (the post office doesn’t stop zip codes at interstates), and sometimes they are a small pocket within a given zip code.
New demographic content in AtoZ Databases: Target Company Lists helps target these niche markets!*
- Start with the 220 Million Residents search in the middle right of AtoZ’s homepage.
- Define your geography. You may choose common areas by state, metro area, city, zip, radius, or choose “map based search” to design your custom search.
- Next, select your demographic data – choose from household income, home market value, and interests, hobbies and lifestyle data.
- The results will display the number of residents who meet your critera; this can be easily exported to Excel.
- You may also create visual displays with the data.
To learn more about AtoZ’s multiple search functions, you may choose from a variety of their online video tutorials or ASK a Librarian for suggestions!
*Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases