Goizueta Faculty Interview: Sandy Jap Explains Frenemies and the Art of Building Trust
Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia. GBL: You started out Read More …
