Luxury ski wear expanded in America throughout the 2000s, and continues to develop today. During the 2000s, brands created more ski wear, and showcased that through advertisements and celebrity endorsements. Luxury brands including Coco Chanel, Christian Dior, and Prada started …
Money is Melting: Climate Change and the Colorado Ski Industry, 2000-2020
My eyes watered from the blinding sun that reflected off the snow, and I felt embraced by the warm feeling of its rays on my back, as I skied down the Dealer’s Choice …