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I think this is a great start. Having Kimo point out that he thought this was just yet another of the wild endurance tests people do is smart–it ties this hoax into the audience who knows people love to do this stuff. And I love the fake Gatorade commercial. You’ve captured the sports-show feel. I’m curious if there are other ways you could create authority beyond the first-person testimony and eye witnesses you’ve brought it. What if you had a medical doctor or something reporting on some unique feature of his physiology? Could add another interesting element. I also wonder if it makes sense to move things around a little–does it make most sense to start with Kimo? or to start with eye witnesses? or do one before and after? Just a thought–you very well may want to keep it as it is, but it might be worth thinking through other organizations!