Author Archives: Emma Schwartz

One brand that initially came to mind was presenting this hoax drug as an infomercial type style. Meaning, It would be catchy and slightly informal but also be credible. So I would want to interview scientists and such in the … Continue reading →

For my podcast I want to makeup a hoax rather than report on a used one. I want to do an infomercial/ branding type of podcast to promote a new drug that allows humans of any age increase their intelligence/ … Continue reading →

To create this I used Adobe photoshop. This idea of having a demonic child behind the curtain sprung from an irrational fear that someone is going to pop up behind me when I look at a mirror. The child in … Continue reading →

The Onion is known for reporting modern ideas and events through satire and hoaxes. “Scientists Confident Artificially Intelligent Machines Can Be Programmed To Be Lenient Slave Masters,” is a great example of how rhetoric is used to create a persuasive … Continue reading →

A hoax is something that tries to convince people of a usually false or fabricated claim, topic, event etc. Though often hoaxes contain fictitious assertions, not all hoaxes need to be a lie. More so, a hoax can be something … Continue reading →

For a hoax to be persuasive or successful the source must have an authority on the topic or Ethos. Alike, the audience is more apt to believe something that is highly detailed and supported by secondary sources. For example in … Continue reading →