This photo is of the first electrostatic machine built by the Englishman Jesse Ramsden for the Cabinet of Physics of the Duke of Chaulnes in the 19th century taken at the Musée d’Histoire de la Médecine. I was amazed to find out that Louis XV made his entire court “get electrified” simply because electrotherapy was “in fashion” at the time. Listening to this story made me think about the wide-use of hyperbole we discussed in our NBB471 (Neuroethics) to generate hype for different neurotechnologies. If someone was well-educated and held high status, I would be easily inclined to believe what they had to say about new devices. Although it is very easy to get caught up in the hype, it is important to remain cautious and form a well-substantiated opinion about new technologies before following others simply because it is “in fashion”.