Meet 2023-2024 Woodruff Fellow – Hyunkyung Lee

This is the second post in a series of interviews conducted by the Woodruff Library with the 2023-2024 Woodruff Library and Emory Center for Digital Scholarship (ECDS) Fellows. Funded by the Laney Graduate School, the library and ECDS award fellowships to advanced graduate students expecting to complete their dissertations by the end of the fellowship period. Fellows are placed within the Woodruff Library and ECDS to work in an area related to their subject specialization or interest, culminating in a formal presentation in the spring.

Hyunkyung Lee is a 6th-year PhD candidate in Information Systems and Operation Management at Goizueta Business School. Hyunkyung has a BS in industrial engineering from Yonsei University, and an MS in management engineering from the KAIST Graduate School of Management, both in South Korea. Her dissertation focuses on ad-blocking technologies and their implications for the internet economy, and she has strong data analysis experience working with a variety of sources and formats. She will be working on research data-related projects, including evaluating datasets in Dataverse for further curation steps, and outreach to faculty with potential data for deposit.

Hyungkyung Lee

Tell us a little bit about yourself. Where are you from?

I am a 6th-year PhD candidate in Information Systems and Operation Management at Goizueta Business School. Prior to joining the PhD program, I co-founded a tech start-up focused on user behavioral analytics. I hold a master’s degree in management engineering from KAIST and a bachelor’s in industrial engineering from Yonsei University, both in South Korea,  where I was born and raised.

What’s your favorite book? 

My recent favorite is ‘Thinking, Fast and Slow’ by Daniel Kahneman. It explores human decision-making and cognitive processes, delving into the interplay between intuitive, fast thinking, and deliberate, slow thinking. This book provides valuable insights into understanding human behavior and decision-making, which aligns with my research objective of deepening our understanding of online user behaviors and expanding my research areas.

What’s your favorite thing about Emory/Atlanta? 

One of the aspects I appreciate about Emory University is its vibrant academic community that fosters intellectual growth, embraces diverse perspectives, and provides a supportive learning environment. Furthermore, Atlanta, renowned for its Southern charm, offers a welcoming atmosphere, great weather, and numerous excellent restaurants.

What are you researching for your dissertation? 

My dissertation focuses on ad-blocking technologies and their implications in the internet economy. Specifically, I explore the reasons behind the adoption of ad-blocking technologies and their implications, considering the diverse perspectives of various stakeholders, including consumers, advertisers, and online platforms.

What interested you about the Woodruff Library Fellowship? 

I am interested in the Woodruff Library Fellowship because it allows me to apply my research, teaching, and technological skills in data management projects while expanding my research horizons across various fields. Additionally, it offers a chance to enhance my expertise in research data collection and analysis. I believe these opportunities are essential for my growth as a successful researcher.

What will you be working on this year for your Woodruff Library Fellowship? 

During my Woodruff Library Fellowship, I am currently working and will continue to work with (research data program manager) Jennifer Doty on various research data-related projects. For example, my tasks include navigating Dataverse, a research data repository, to support data curation efforts. Additionally, I am involved in identifying research data from Emory faculty for storage and management.


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