Skills Builder Workshops, the Hatchery

The Hatchery is hosting a series of skills builder workshops that are open to all students regardless of academic concentration. The following workshops are being held in the coming weeks:

How to Craft a Connected Brand with Jon Eggleton 

• When: Wednesday, February 26, 2025, 5:30-7:30 pm
• Where: The Hatchery, 1578 Avenue Place #200
• This workshop will cover:
  • How to holistically look at all constituents with a stake in your success, including tools to help you be relevant to each of your audience segments, from investors to influencers to customers.
  • Framework for translating what your product or service can do at a functional level, to how it can specifically add value for customers.
  • How to choose the right visuals, words and content to tell the right narrative story of your developing brand.
• Jon Eggleton is a co-owner of Traktion Partners, leading the marketing firm’s client engagements in brand development, B2B marketing, and recruitment advertising. He’s been quoted in publications ranging from Entrepreneur.com to Healthcare Business Today.
• To register, visit the form linked here.

The Art and Science of Quantifying Pain with Nascent Startups

• When: Thursday, March 6, 2025, 5:30-7:30 pm
• Where: The Hatchery, 1578 Avenue Place #200
• This workshop will cover:
  • How to gauge progress
  • How to characterize the potential value of the problem that your startup will solve
  • How to estimate the likelihood of success
• About Nascent Startups:
  • “We believe that founders’ highest priority is running iterative cycles of searching for People in Pain  and quantifying that pain . Currently, there are many tools for data gathering (e.g., The Mom Test) but when it comes to data analysis founders often rely on a “count of interviews” as the key metric. In this workshop, you will build a quantified pain histogram and learn to iterate through rounds of interviews as an alternative to the overly simplified count.”
• To register, visit the form linked here.