Skills Builder Workshops, the Hatchery
Category : News/Events
The Hatchery is hosting a series of skills builder workshops that are open to all students regardless of academic concentration. The following workshops are being held in the coming weeks:
How to Craft a Connected Brand with Jon Eggleton
- When: Wednesday, February 26, 2025, 5:30-7:30 pm
- Where: The Hatchery, 1578 Avenue Place #200
- This workshop will cover:
- How to holistically look at all constituents with a stake in your success, including tools to help you be relevant to each of your audience segments, from investors to influencers to customers.
- Framework for translating what your product or service can do at a functional level, to how it can specifically add value for customers.
- How to choose the right visuals, words and content to tell the right narrative story of your developing brand.
- Jon Eggleton is a co-owner of Traktion Partners, leading the marketing firm’s client engagements in brand development, B2B marketing, and recruitment advertising. He’s been quoted in publications ranging from Entrepreneur.com to Healthcare Business Today.
- To register, visit the form linked here.
The Art and Science of Quantifying Pain with Nascent Startups
- When: Thursday, March 6, 2025, 5:30-7:30 pm
- Where: The Hatchery, 1578 Avenue Place #200
- This workshop will cover:
- How to gauge progress
- How to characterize the potential value of the problem that your startup will solve
- How to estimate the likelihood of success
- About Nascent Startups:
- “We believe that founders’ highest priority is running iterative cycles of searching for People in Pain 🔭 and quantifying that pain ⚖️. Currently, there are many tools for data gathering (e.g., The Mom Test) but when it comes to data analysis founders often rely on a “count of interviews” as the key metric. In this workshop, you will build a quantified pain histogram 📊and learn to iterate through rounds of interviews as an alternative to the overly simplified count.”
- To register, visit the form linked here.
