Author: Nora McKenzie

SBRnet’s Sports Marketing Analytics database is a rich source of sports fan data, with information from approximately 6700 U.S. sports. The results measure the habits and behaviors of sports fans for 19 separate sports across 68 categories. To access the sports fan data, click Premium at the top of the page. FAN STUDIES Gathered twice Read More …

FactSet, a financial analysis platform, recently changed its registration process. If you currently have a FactSet username/password – you will need to update your account information. You can no longer use the FactSet.net email that you were initially assigned by FactSet. Please review this handout for the details. Please reach out to gbsaskalibrarian [at] emory Read More …

Have some extra time on your hands this summer? You might want to take a look at what titles are on some of HBS’ faculty reading lists as they explore everything from more sober themes, such as philosophy and climate policy, to some classic mysteries and hip-hop history. The faculty highlighted include Amy Edmondson, Rosabeth Read More …

The Goizueta Business Library just licensed GlobalData’s Automotive Intelligence Center. A premier market research firm, GD’s Automotive IC covers the Vehicle Manufacturing, Future Mobility, Tires, Vehicle Dealers, Aftermarket, and Automotive Parts sectors. Identify Key Insights and Data Detailed vehicle sales, product, and powertrain data Track market activity by analyzing M&As, private equity and venture finance Read More …

GlobalData’s Medical Devices database has recently added the Digital Health sector. This sector offers deep coverage of Digital Therapeutics, EHR, Telehealth, Wearables, Software as a Medical Device (SaMD), Health Decision Provider Support, Medical Imaging Information Systems, and Regulatory Approved Apps. Coverage includes pipeline and commercialized products and clinical studies, and is global in scope, including Read More …

If you are graduating this spring, be sure you’ve registered and activated your New York Times student account. Your student access will remain active until December 31, 2024! If you wish to continue access beyond this point, New York Times current promotional rates are $1.00/week for an all access account, billed as $4.00 every 4 Read More …

Vivvix is a database of U.S. advertising expenditures for companies and brands by channel (internet, TV, magazine, newspaper, radio, outdoor). While you can run custom searches using this platform, a great place to start is looking at a company or brand advertising snapshot to quickly understand its investment and strategy for ad spend. Company/brand snapshots Read More …