The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
What Will You Find?
EMIS is a database useful for two very different types of research. Its core content focuses on over 168 emerging markets, with a focus on companies, industries and countries. The type of information you can expect includes: Companies (e.g., peers, company profiles, news, lists, and financial statements); Industries (e.g. news, statistics, comparing industry trends, and companies by industries); and Countries (e.g., overview, macroeconomic statistics and forecasts, and news).
Unlike other intelligence providers, most of EMIS’ content providers are actually based in emerging markets. This helps to give you an insider’s perspective on these countries, using the relationships we have forged with local providers of news, analysis and data, resulting in insights and data that are unique to this resource.
EMIS additionally is an important source of global market research reports. These reports extend beyond the emerging markets framework, covering a huge selection of industries. Substantive reports by vendors such as BIS Research, Allied Market Research, F&S, Mordor Global, and Marketline make EMIS one of our largest repositories of the market research, a critical resource for understanding an industry’s competitive landscape; most reports include a Porter Five Forces analysis and company SWOT.
Use for Class Projects
EMIS can be an important resource for a variety of class projects. Any that would benefit from your understanding an industry’s competitive landscape, trends, challenges, market and geographic segmentation would be ideal for searching EMIS. If your research is focused on a company, country, or industry within an emerging market, than EMIS is not only an excellent resource, but likely to yield information and data you will not find anywhere else.
Use for Interview Prep
Market research reports will help you to gain a deeper understanding of the industry for which you are interviewing, arming you with key business intelligence insights for a positive and persuasive interview experience. And if the interviewer’s business has a strong presence in an emerging markets, the news and other sources of information will help to differentiate you from other job or internship applicants
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.