Category: Goizueta Interviews

Professor of Marketing Doug Bowman joined Goizueta Business School in 1999. Business Librarian Ann Cullen, a frequent collaborator of Professor Bowman for his marketing classes, interviewed Professor Bowman in January 2018. He shares his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better Read More …

Professor Jeffrey Rosensweig is Associate Professor of International Business and Finance at Goizueta Business School. He is also the director of the Global Perspectives Program and the new John Robson Program for the Study of Business, Public Policy, and Government. Speaking with business librarian Saira Raza, Professor Rosensweig discusses his journey to academia and his Read More …

Business Librarian Lee Pasackow is retiring! For over a decade, Lee has made her mark at Goizueta as the librarian liaison to the BBA program and to the ISOM area. She took some time to share her experiences with colleague Saira Raza before her last day. While we’ll miss her tireless work and dedication to Read More …

Melissa Williams joined the Goizueta Business School faculty in 2011 and is Assistant Professor of Organization & Management. She earned her PhD in psychology from University of California Berkeley, after which she completed a postdoctoral fellowship at the Graduate School of Business at Standford. In this interview with business librarian Saira Raza, Professor William’s discusses Read More …

In his book Choice or Chance, Charles Howard Candler Professor of Psychology (Emeritus) Stephen Nowicki discusses the importance of understanding your Locus of Control (LOC), a concept that reflects the impact our behavior will have on what happens to us. If we perceive that luck, fate, chance or powerful others determine outcomes, we are External. If we Read More …

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography Read More …

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography Read More …

Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia.      GBL: You started out Read More …

Saira Raza, Goizueta Business Librarian, participated in the Red Bull Music Academy Bass Camp at the Bonnaroo Music Festival in Nashville, TN June 8-13, 2016.   GBL: Did you apply for this camp? SR: I was nominated by a fellow musician who is a regional representative of Red Bull Music Academy (RBMA). And then 19 Read More …

Lynne Segall joined Goizueta Business School in 2015 as the Associate Dean for Goizueta IMPACT, the experiential learning program in which student teams provide consulting services to a real-life client. Her first year comes to a conclusion on a high note: the inaugural Goizueta Client Day was a huge success with noteworthy participation from Goizueta faculty, Read More …