Dr. David Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. Professor Schweidel is an expert in the areas of customer relationship management and social media analytics and, earlier this year, he sat down with business librarian Nora Wood in the Emory Libraries One Button Studio to discuss social media metrics, social TV, and brand strength and messaging in political campaigns.
Schweidel is also the author of two titles that are available through the Goizueta Business Library’s collection:
Social Media Intelligence (Cambridge University Press)
Profiting from the Data Economy (Pearson FT Press)
Thank you so much to Professor Schweidel for taking the time to speak with us!